THE PSYCHOLOGY OF COLOR - part four

Yellow gets attention easily.

It is no coincidence that bees have yellow stripes

as the colour warns other insects and animals

to "stay away."

It symbolizes energy and sunlight

and is associated with springtime,

cheerfulness and optimism;

however, some shades of yellow are associated

with uncertainty and restlessness

by certain personality types.

It is the colour of ideas and dreams

and stimulates creativity and confidence.

It suggests gaiety, joy and merriment.

Yellow is the psychological representation of daytime.

(Night time is dark blue.)

as it is the most reflective of all

the colours in the spectrum.
On the downside, and especially if you're a country dweller,

you might want to take note that it attracts houseflies;

on the upside, it stimulates the left side of the brain

for logical thinking,

so it may induce some very pragmatic thoughts

on how to get rid of those pesky varmints!
It is an excellent colour for home offices

as it helps you to absorb information

and stimulates short-term memory.

Not only will you know more,

but you'll remember why!
In the kitchen, yellow is wonderfully stimulating.
In Alaska, were winter nights seem to last forever,

it is recommended people spend two hours a day

in a bright yellow room to prevent

Seasonal Affective Disorder (SAD)

which is depression caused by lack of exposure to sunlight.